Gain new insights to grow your business (3-minute read)

How Value Proposition Design creates companywide insights Value Proposition Design, have you heard of it? Maybe someone in your company mentioned it being important? If so, did you act? Let us start by sharing some facts that might catch your interest: Based on studies by HBR and many other surveys, an average of 70% of…

B2B Lead Gen

7 tips for B2B Lead generation in challenging times by Giovanni Mascali (5 minute read) How do I keep my business to business leads flowing in these challenging times? What should I do? Where to start? If you’re an entrepreneur, you probably asked yourself these questions lately. Don’t worry, you’re not alone. To make life a…