As informative and objective data may be, it’s only as good as the product manager who analyzes it. You can (and should) make collecting data around how your users engage with your product a top priority, but that information won’t solve any problems on its own. No matter how much data you have, its relevance will always depend on what a product manager makes of it.
Value Proposition Design, have you heard of it? Maybe someone in your company mentioned it being important? If so, did you act? Let us start by sharing some facts that might catch your interest: Based on studies by HBR and many other surveys, an average of 70% of all Sales Departments does not achieve their target. Only 5-11 % overachieve their objectives. Let that sink in for a minute.
Hope this will find everyone doing well and hope that your family and extended family are also well. With close to 10 years studying happiness at workplaces for high performance, I have connected many dots that make sense sharing it openly especially in a time like this
How to make sure your program delivers the right ROI?
ROI, in common lingo known as Return On Investment, in change programs evolve to Return on Involvement (At least, when you have done a bad job). If you believe most software companies, the actual adoption of the new in the first 90 day’s, if estimated on no more then 30% of your business. That means that in the months to follow, a large portion of the actual embedding of the change, is required.
Some useful tips to ensure you will stay on track and get people on board.