As informative and objective data may be, it’s only as good as the product manager who analyzes it. You can (and should) make collecting data around how your users engage with your product a top priority, but that information won’t solve any problems on its own. No matter how much data you have, its relevance will always depend on what a product manager makes of it.
Value Proposition Design, have you heard of it? Maybe someone in your company mentioned it being important? If so, did you act? Let us start by sharing some facts that might catch your interest: Based on studies by HBR and many other surveys, an average of 70% of all Sales Departments does not achieve their target. Only 5-11 % overachieve their objectives. Let that sink in for a minute.
How do I keep my business to business leads flowing in these challenging times? What should I do? Where to start? If you’re an entrepreneur, you probably asked yourself these questions lately. Don’t worry, you’re not alone. To make life a bit easier for you, we did some research. It led to these 7 tips for B2B lead generation in challenging times. Use them to your advantage.
There is light at the end of the tunnel. Measurements against COVID are slowly being lifted (although there is a long way to go), there is still panic going regarding our economy, and the future prosperity of our businesses. The situation now requires creativity, stamina and agility!
Hope this will find everyone doing well and hope that your family and extended family are also well. With close to 10 years studying happiness at workplaces for high performance, I have connected many dots that make sense sharing it openly especially in a time like this
The global lockdown is not going anywhere soon. We are all impacted, we cannot hide, and most of all, we cannot run away anymore! Your Mindset will make the difference between success and failure. Focussing on the right things matters. Get your head out of the sand. Adapt to the situation.