Most CRM implementations fail! Why?
CRM implementation is not just an implementation of a contact database. Or a sales forecasting solution. Nowaday’s CRM implementations are process implementations, ensuring that the end to end customer journey is monitored, adjusted and measured. Implementing a technical solution nowaday’s will not suffice in achieving increased customer retention and subsequently growth.
Fact is that it’s not just a techncial set-up. It’s moreover transforming existing behaviours to the new dynamics. Change leadership in most implementations are under-estimated and that is where most projects fail. We tend to focus on the IT solution, moving to the people part at the go-live. Even worse, we forget to focus on the end goal. Higher retention, more growth, better insights, increased digitisation and better experiences.
Focus from day 1 on achieving the highest possible adoption of your CRM. A solution which drives growth gives insight into the current state and enables your business to grow. A system that supports top-line growth, team member growth and valuable insights.
D-N-A has over a decade of experience with supporting clients in functional design, performance management and adoption of existing and new CRM systems. We do that by ensuring that before, during and after the implementation, the specifications and designs envisaged, deliver measurable insights into your business performance.
Design, implement and optimise… That’s where we add value!
D-N-A offers a wide range of tailored services. Fill out the contact form or even better, give us a call via +31(0)642700290!