The program

This Masterclass is developed to deliver a coherent annual strategy, and subsequently deliver a great story to investors and team members. The following modules will help you build a great coherent plan, measurable and understandable to your audience!

Module 1: Characteristics of the Focus Pyramid

In the first module, we will run through the objectives of building a customised focus pyramid for your organisation. The objectives of all teams to achieve the topline growth numbers and define investments which contribute to the success of the organisation. We will explore the insights of your team and build up the structure in line with your organisational needs.

Module 2: Foundations (people, process/technology)

The foundations are interlinked to how your organisation is designed from lead to final delivery to your customer. In this module, we will discuss the teams, KPI´s and objectives. We will explore the improvement area´s and set the bar for building-out the foundational improvements needed to optimise and fix existing challenges the business experiences. Within the foundational, we will also look at the investments needed to keep the organisation running, help build understanding between teams about the challenges and improvements!

Module 3: Data Management/Insights/Learnings

As with any concept or idea, it´s vital to ensure that the insights are backed up by data, insights and leanings. Using the experience of your team, ensuring that initiatives are backed up with the right insights. In this module, we will be working with you to gain an understanding of the insights needed to deliver a coherent investment strategy. We will work with you and your team to gain an outside-in view and ensuring that you will get the tools you need to build this up well.

Module 4: Innovation and Solutions

Innovation/solutions are improvement tools we produce to stay relevant to our clients. Investments into new initiatives require strong execution and an interlink across your organisation. Making the choice to implement a new financial system, does not only impact finance but will impact all teams in somewhat way. These hidden cost of organisational transformation are often not highlighted in the business plan. New solutions require a 360º view of the impact on the organisation. Changing something like for instance implementing marketing automation, or success automation has an impact on all levels of the organisation.  In this module, we look at the investment opportunities and the impact they have on a wider scale. Both positive and negative. Where do you invest? Will it pay off, How do you measure success. And most of all, when do you divest. In this section, we critically look at how to invest and divest, create flexibility and at the same time stay relevant

Module 5: Marketing investments and focus

Marketing plays a great role in building momentum for growth. However, as with many new strategies, it´s not always clear on all levels what the impact is. A strong brand, excellent execution, quick closing, Building the right pipe, Validation of directions. Marketing plays a key role in the strategy. In this section, we take a look at how your marketing can impact the success of both topline growth in new business, retention and product success. We will look at the tools you have available, your overall strategy, and support with making clear choices in where to invest and divest in time. Our experience when analysing client data is that marketing activities soo often are focussed on the least profitable target group. Building that insight in growth opportunities is vital to the success of your strategy

Module 6: Pipeline Creation and Analytics

As with any strategy, it starts with the ultimate conversion. In this section, we focus on the execution analytics and insights to improve the execution. With the overall plan being designed to support topline growth, we now focus on how that plan will impact sales effectiveness. We will tap back into the previous modules to gain the understanding of improvement areas. The insights gathered regarding the challenges, changing dynamics will be measured against the existing initiatives. Improving the effectiveness of your sales engine is vital for the execution of your investment plans.

Module 7: Growth

The growth module is focussed on validating all the investments against potential success and result. Using performance analytics to identify potential success. Gain insights into the impact of the initiatives, and build a coherent investment strategy for your organisation which is aligned on all levels. In this module the result will be a clear alignment on objectives, the investments needed, the divestments needed, optimisation objectives and a top-down, bottom-up program plan and deliverables. Optionally we can support by building the value stream map for your investments. A great way to convince investors and people on the value creation of your business strategy.

After the workshops with your team, you will define the core objectives of your strategy, and make success measurable. Investments and optimisations needed will become tangible. Most importantly. Every team has will be on the same mission. Understanding the choices and impacts on all levels.

Read more about this topic in the following blog we published some time ago.