DnA - Executive Transformation Network


“Struggling”, “Unclear,” “Confused”, “Dread” is NOT what you should be feeling when thinking about your business.

Especially if you’re a Change Maker and aspiring Thought Leader who is on a mission to make a much bigger impact in the world.

Typically what happens is (because I’ve done this myself and I’ve seen hundreds of other businesses do this) we attend course after course (after course) to help us build our visibility, reach and client base.

However, sadly, investing time and money into any marketing and visibility tactics isn’t going to help you.

Unless you have these Core Business Foundations in place FIRST.

Sadly, many business owners don’t have these Core Business Foundations in place, which is why they continue to struggle to build the momentum they need to grow a successful business.

The program

Business Foundation 1: Your Lucrative Niche:

Identify your Lucrative Niche for Rapid Business Growth

To build a successful business while build your reputation as an influential voice in your field, you MUST identify a niche.

By getting clear on your niche, you will:

  • Have a highly targeted message that speaks directly to the needs of your ideal client to maximise awareness of you and your services.
  • Rapidly build your database/list of prospects by sending out a powerful and influential marketing message relevant to your ideal client’s needs.
  • Turn prospects into customers far more easily through having a highly targeted, relevant and irresistible message that your ideal client will LOVE and want more of.

Business Foundation 2: Your Signature Brand

Identify your Authentic Signature Brand that Attracts Attention, Opportunities and High-Paying Clients

Want to capture the spirit, personality and passion of you and what you do so you can explain it in a way your ideal client can’t help but want to find out more about you?

You can by discovering your Signature Brand Archetypes, to:

  • Unlock your powerful, authentic personality and Inner Brilliance to create an instantly recognisable presence that attracts clients and opportunities.
  • Create the heart and soul of your brand so you become irresistible to your ideal clients so they feel compelled to invest in you and your services.
  • Identify the specific words to use in your marketing to attract and influence the people YOU want to work with, while dispel people who aren’t your ideal client.

Business Foundation 3: Your Signature System

Rise Quickly to Specialist Status With Your Unique Proven Profitable System that Ideal Clients Will LOVE!

Create your own powerful and value-added Signature System to finally be able to charge what you’re worth and GET IT!

  • Capture “what you do” into a Signature System that your ideal clients will LOVE, want to know more about and invest in!
  • Boost your credibility as an authority in your field because of your uniquely tailored and branded Signature System, which showcases the outcomes your client will achieve when working with you.
  • Fill your workshops, webinars, courses and programs far more quickly too with your unique Signature System because clients can’t wait to learn more about it to help them solve their challenges, one and for all.

Business Foundation 4: Your Signature Programs

Package your Expertise into a range of profitable programs that your ideal clients will love and want to invest in.

Identify the most profitable and streamlined way to package and deliver your expertise. Clients have doubled (and even tripled) their business within months after creating their value-packaged programs, and you can too.

  • Create a streamlined set of offers, so you know exactly what you’ll say during a sales conversation with a prospective customer.
  • Solve the #1 complaint of most business owners: Overwhelm. No longer be confused about too many choices and lack of clarity around what you want to offer.
  • Learn what you should be working on first in order to generate income for your business.

Business Foundation 5: Your Digital Assets

Your “Irresistible Signature Giveaway” for Rapid List Building & Hot Leads

I’m sure you’ve heard the saying ‘the money is in your list’! Your Irresistible Signature Giveaway is designed to build your list by compelling prospects to learn more from you and the brilliance/results you offer. This must-do strategy will help you start attracting and building your list of ideal clients.

  • Build credibility as the ‘go-to’ authority in your niche as you showcase your expertise.
  • Continue to grow your list of prospective clients by compelling them to access your free offer so they can learn more from you.
  • Nurture key ‘know, like and trust’ factors with your prospective clients, increasing the likelihood of them saying ‘Yes’ when you eventually share more about your programs/offerings.

Your mentor

CEO and Founder of Industry Thought Leader Academy, Annemarie Cross is a Personal Brand & Podcast Strategist and Business Coach, Speaker, Author and Host of the Internationally syndicated award-winning podcast – The Ambitious Entrepreneur Show.

Recently cited as one of the Top 20 Business Coaches in Melbourne – Australia, Annemarie works with ambitious entrepreneurs, executives, consultants, and coaches, helping them create a compelling message and program offerings to build their reach and reputation as a Trusted Authority and increase their revenue.

Legendary among Annemarie’s diverse client base are executives securing elusive interviews, fast-tracking job offers, and maximizing salaries for their dream jobs, with one client reporting a 70% boost to his salary—a direct result he cites through working with Annemarie.

Another one of Annemarie’s clients – an entrepreneur, doubled her income (for the entire prior year) in just four months after implementing key steps that Annemarie teaches on how to transform hours-for-dollars coaching and consulting into lucrative information products and packages through her Core Business Foundations Program.

Practical information

This course is predominantly for people who are seeking to start/evolve their coaching or mentoring business. People who have a great idea and are in looking to organise themselves and create that signature brand.

Annemarie will support you through the 5 modules/5 weeks blended learning program. You will be joining the group in a weekly Q&A Mastermind session where your questions are answered and get the support you need. A great opportunity to also learn from others. This service is available to you for 90 days giving you enough time and coaching to launch your Signature Brand!

Want to learn more, schedule time with us to discuss your case. Book time via the following link.


Let´s talk!

Are you interested in learning more about this workshop, or looking to investigate combining other options to your workshop? Schedule time with us to discuss your case and explore how we can tailor the outcomes of our workshops to the needs of your organisation.

Click here to book an initial free of charge consultation.


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Cancellation / Return / Exchange Policy

Cancellation Policy

EU Law prescribes that for all services acquired via our DnA MarketPlace, 14-days no question asked refund is applicable. If you change your mind or made a mistake. You don´t have to worry. We will refund you the amount paid as long as the services have not been delivered!

What happens if I already received the services?

If the services have been delivered by the associate, DnA will mediate a solution and ensure that for both parties there is a satisfactory outcome.  Although DnA is not the ultimate contract partner, be assured that we will do everything we can to ensure that there is a good solution for all involved parties!

Exchange Policy:

Alternatively, we can offer you an alternative service to cover the needs of your organisation. Besides the solutions we have online, our consulting team is able to offer customised solutions to answer any business question you have. We this simple and ensure quick resolution. 

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