DnA- The executive and business growth platform



Value Proposition Design, have you heard of it? Maybe someone mentioned it’s important?

If so, did you act?

Based on studies by HBR and many other surveys, an average of 70% of all Sales Departments does not achieve their target. Only 5-11 % overachieve their objectives.

Let that sink in for a minute.

How Value Proposition Design helps

Value Proposition Design provides an in-depth look at your organisation. Create a project force with members from every team, to stimulate understanding for each other’s job and point of view. The one-pager this team creates turns your company into an agile end to end customer centric machine.

CAUTION! Your company will:

  1. Move from an Inside out to an Outside In mindset
  2. Improvements to organisational design improvements
  3. Improve measurements of success
  4. Become a test and learn organisation, focusing on progress.
  5. Evolve top-down as well as bottom-up.
  6. Become an agile, end to end selling machine.

The program

This program is designed to apply the Value Proposition Canvas approach to redesign the way you deliver your services to the client. We took the principle which is mainly used in product innovation and translated the framework to suit teams who support clients every single day. This program is not just an explanation on the Canvas or a short course to understand the principles. The objective is to mentor your organisation or department into customer obsession, and finding the right balance, agility and dynamic to delight customers with the best service and solutions. Ultimately impacting your topline growth by increasing retention!

Module 0. Setting the baseline

  1. 2-hour intake (set the baseline)
  2. 1-hour data analysis (customer reviews, CSAT and NPS)
  3. A pre-course survey amongst team members (optional)
  4. Update materials to suit your companies needs
  5. Build out collateral based on baseline data analysis

Module 1. general introduction to value propositions canvas

In this first session, we will take your team through the principles of the Value Proposition Framework. We will guide them through the framework with practical live examples on how you can apply the principles of the Framework.

Module 2. Building Value Propositions to solve existing challenges

This session is all about your team or department. It’s a workshop where the teams are actively involved in understanding how to apply the principles, and take the first step in describing the current situation. After this workshop the team sets the baseline on which we can start building the vision to where we should be.

Module 3. Building Our Shared Ambition towards Customer Obsession!

Now the fun starts. Together with the team members we take the learnings from Module 2 and start with building the common ambition for the complete team. During this session, the team will inspire to go above and beyond and define improvement area’s which can be achieved on the short, mid and longterm. Customer obsession being brought into practice with a clear plan. commitment and engagement!

Module 4. From ambition to agile the execution!

In this module, we spend time with the teams to make the plan real. We will give you tools on how to manage the initiatives effectively, define the right KPI’s (Both Tangible as Intangible), and ensure that there is structure, focus and commitment! We will build out new values for customer engagements, build-out motivational launch plans which support the cultural as business drivers of the company.

Your mentor


Business coach, Program Lead, Interim CXO, COO, CIO, CSO, from strategic design to physical delivery! Passionate about growing people and a firm believer that the journey is just as important as the ultimate goal. By empowering team members we create the entrepreneurs of the future!

Recognised (see recommendations) by former clients, team members and partners as the go-to person when it comes to his track record in delivering purpose and meaning in transformations! Rahim is the power behind Duchain & Associates, a network of Growth Consultants! Completed over 50 successful programs over the past 20 years at a success rate of 98%, Impressive!

Pioneer in the area of transformational consulting, leadership and organisational development, topped up with in-exhaustive energy, creativity and passion make him one of the most desirable transformational leads working in today´s market!

Rahim is based in Barcelona (Spain)! His work area extends across EMEA and US with past engagements covering most continents!

A fun fact. Rahim is a wannabe DJ (a source of creativity), a devoted husband and father (The caring part) and Dogwalker (he calls this sports). Connect and grow with us!

Practical information

This program has been developed with a remote-first policy in mind. However, interventions and sessions can be done on location. The program is customised to the needs of your organisation. Therefore the program can only be joined by team members within your organisation. We strive to have the groups no bigger than 10 persons, however, some sections may be expanded to the wider organisation. Talk to us to define the right approach for your organisation!

Virtual by design

All sessions have been designed as virtual sessions. We deliver these globally and use modern technologies to enable quality streaming and communication. Sessions can also be done on inhouse (additional costs may apply). Please note that possible travel restrictions may be applied to the region you are located. Please take into account rules and legislation.

Optional services

  1. 3-6-9 month data review (monitor progression)
  2. 1:1 mentoring sessions
  3. >6 months, 4 hours follow up session

Book a free of charge consultation

Not convinced yet? In need for more information?

  • COMPLIMENTARY OFFERING: BOOK NOW for a 1-hour complimentary exploratory consultation session to interested parties online via [clicking here]
  • BOOK NOW for a 1-hour complimentary exploratory consultation session to interested parties online by [clicking here]

Services are conducted online globally

Sally will be happy to talk you through the program, options and work with you on the program objectives.


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Cancellation / Return / Exchange Policy

Cancellation Policy

EU Law prescribes that for all services acquired via our DnA MarketPlace, 14-days no question asked refund is applicable. If you change your mind or made a mistake. You don´t have to worry. We will refund you the amount paid as long as the services have not been delivered!

What happens if I already received the services?

If the services have been delivered by the associate, DnA will mediate a solution and ensure that for both parties there is a satisfactory outcome.  Although DnA is not the ultimate contract partner, be assured that we will do everything we can to ensure that there is a good solution for all involved parties!

Exchange Policy:

Alternatively, we can offer you an alternative service to cover the needs of your organisation. Besides the solutions we have online, our consulting team is able to offer customised solutions to answer any business question you have. We this simple and ensure quick resolution. 

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