t’s tough to command premium pricing when buyers can’t tell the difference between you and the competition. As products and services become more commoditized, being different isn’t enough. You have to be differentiated.
Yet, just when you’ve settled on the perfect messaging to help sales reps set themselves apart, along comes a competitor with something new. Your messaging is outdated instantly. Differentiation is an ongoing process. This workshop focuses on a proven process to differentiate yourself in a dynamic marketplace—whether you’re faced with a new product, new market or new competitor.
Who should attend:
- Sales management
- Product leadership
- Sales enablement