The program

Kill the Company workshop is a one-day investment building a Power SWOT by your management team. Great for an offsite or to kickstart your annual planning cycle. The materials and tools are designed to make the outcomes actionable, result-driven and coherent across your organisation. Amongst a vast diversity of topics, we will address your competitive landscape!

Outside-in

• The competitive landscape
• Visualisation of all threats that could impact your business
• Identifying clear timescales where these threats will come to effect
• Change in customer perception

Inside out:

• Identifying the fears of your competitors
• Visualising how you can exploit these fears
• Mapping the biggest threats coming from your organisation

Results:

• Actioning the pain points, prioritised on importance and effect
• Updated plan to protect your organisation against possible treats
• Insights in how to effectively take measures against the challenges
• Build a basis for your investment plan

Note that we will be using proven templates to guide you through the day. However, all our workshops are customised to your organisation. If you have additional wishes, book a free of charge consultation with us and let us redesign the workshop so you will achieve the benefits you expect!

4 MODULES TO REDEFINE YOUR FUTURE SUCCESS

MODULE 1- KILL THE COMPANY:

• Visualise threats that could impact your business. Coming from your largest competitors. Or from a combination of those competitors. Or from a startup that only abides by the laws of nature
• Assess your competitor’s ability to implement those threats. And by when
• Identifying absolute impossibilities within the organisation. And challenge these.
• Map the biggest threats, which are most likely to become reality and have the most impact on your business
• Identify the measures you can take to protect your organisation and turn around threats to apply to your competitors

MODULE 2: ANTICIPATE

• Generate future facts, manifestations of a possible changing reality, for your organisation
• Assess and plot future facts focusing on impact and uncertainty.
• Develop scenarios based on the key uncertainties
• Apply backward scenario planning
• Derive the implication of each scenario for your organisation
• Develop the first version of a ‘near future wall’ for your organisation

MODULE 3: BLUE OCEAN STRATEGY

• draw your ‘as-is’ strategy canvas to identify the key factors of competition.
• Explore your market boundaries. By looking across alternative industries, across strategic groups, across the chain of buyers, across complementary offerings, across functional/emotional appeal and across time. Each path is extensively illustrated with relevant examples that enable you to assess your strategy from a different angle
• Draw your ‘to-be’ Blue Ocean Strategy canvas and use the Eliminate-Reduce-Raise-Create Grid to achieve value innovation

MODULE 4: VALUE PROPOSITION DESIGN

• Summarise all information from the previous steps visually in a ‘Leaving Your Comfort Zone’ Canvas
• describe what customers are trying to get done by applying the Jobs to be done theory
• Translate, visualise and discuss all information into a Value Proposition Canvas