DnA - Executive Transformation Network




MasterMindSet is the unique, elite programme that delivers C-Suite executives the real skills, strategies and networks they need to lead in the 2020s. Taught by a world-class faculty, we meet 2 days a month for 6 months. The sessions are structured and intensive – each building on the last session. There are just 12 places per Elite Programme where we screen the applicants to ensure we achieve the right dynamic within the group! This program can also be done as an in-house program for business leaders within your company!


You know this. Business is beset by change on all sides. Technology. Competition. Regulation, Politics. The rise of Millenials and their expectations will influence the companies they build.

All these illustrate a self-evident truth. We must evolve or risk irrelevance. To paraphrase Marshall Goldsmith: “What got us here, will not get us where we need to go” But our real goal should be more than survival. With change comes opportunity, and with opportunity comes growth. The growth of our businesses, our careers and our influence.


Everyone understands the need to evolve, but knowing it and doing it are very different things. It’s hard to plan for the future when the present is all-consuming.

Colleagues. Clients. Investors. Shareholders. Partners. Suppliers. Meetings. Phone calls. Events. Emails. Mobile Notifications. Not to mention friends and family.

It may be lonely at the top, but it’s never quiet.

Often we are more led than leading. And when we do find a moment to learn something new – or make new contacts the results are often patchy and unsatisfying. There is no plan. No framework. Just a spark that is lost too soon in the daily drama of life. We barely have time to plan for the quarter, let alone the decade. But as we’ve seen something has to change. And to change ourselves, we must first change our mindset.

The program


In 2018, the World Economic Forum posted the Skills Outlook for 2022. These are the critical skills for effective leadership in the new decade.

  1. Analytical thinking and innovation
  2. Active learning and learning strategies
  3. Creativity, originality and initiative
  4. Technology design and programming
  5. Critical thinking and analysis
  6. Complex problem-solving
  7. Leadership and social influence
  8. Emotional intelligence
  9. Reasoning, problem-solving & ideation
  10. Systems analysis and evaluation. Ofcourse, these are just trends, but the embedded message is clear. Time is short for those who remain rooted in the past.


Over the 6-month programme, MasterMindSet, builds your profile, your plan, your network and your skillset. Our faculty includes business leaders, psychologists, broadcasters and behavioural economists.

Topics include:

  • Lay your leadership foundation- When you unlock the simple power of goals, purpose and vision. Far from blue-sky thinking, this is the foundation for 21st-Century leadership (Module 1, Day 1).
  • Be the most effective person in any room – When you learn how to read (and respond confidently to) the 7 universal human traits – from the UK’s leading facial recognition expert (Module 3, Day 1).
  • Lead under pressure – with poise, precision and clarity When you build your critical thinking skills through a teaching tool that unpacks a complex, real-world catastrophe (Module 4, Day 1).
  • Double your influence without changing a word- When you understand how your tone and pitch can transform outcomes, accelerate impact and supercharge your credibility (Module 3, Day 2).S
  • See how top athletes guarantee performance when it matters most. As you learn their strategies from a psychologist who has coached Olympians and businesses around the world. (Module 5, Day 2).
  • Create the momentum you need- When you frame your story in a way that builds trust, connection, empathy and action (Module 6, Day 1).



Successful applicants will receive:

  • An iPad loaded with all content, resources and training material 6 online coaching sessions
  • Private LinkedIn Group group for guidance and support.
  • Private WhatsApp Group for discussion and networking
  • Full access to our extensive network of contacts and experts
  • Dinner and networking with the keynote speakers

Your Mentor(s)


Kim-Adele Platts FInstLM is an Interim CEO and board-level coach who specialises in helping executives lead with presence and humanity. Her journey has taken her from an NVQ in hairdressing to the boardrooms of the FTSE 250. With over 25 years of experience, Kim has established a reputation as a transformational leader. She consistently generates new business and has turned underperforming companies into market leaders despite challenging environments. She speaks internationally on business and is a Non-Exec Director with the IoD, Academy Trust and Mary’s Meals.



Payal Walker has a twenty-year track record of connecting business owners, entrepreneurs and executives. Her success has mirrored the rise of EQ management skills, helping executives to ‘read, lead and grow’ their businesses.She regularly speaks before large UK audiences, and hosts over 450 businesswomen each month via The Love Ladies Business Group™.



Practical information


  • MasterMindSet is priced at £20,000 ex VAT and is payable in advance.
  • We offer just 12 places and follow a careful screening protocol.
  • All our members are talented and motivated, but we also use validated assessment tools to ensure a well-balanced group.
  • Each applicant pays a registration fee to cover the cost of this assessment. This fee is refunded if the application is successful.

In some cases, to ensure optimal balance, we may place applicants on a waiting list for future programmes – even if there are places available.

DnA offers the option for in-company programs. Book time with us to explore your needs.


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Cancellation / Return / Exchange Policy

Cancellation Policy

EU Law prescribes that for all services acquired via our DnA MarketPlace, 14-days no question asked refund is applicable. If you change your mind or made a mistake. You don´t have to worry. We will refund you the amount paid as long as the services have not been delivered!

What happens if I already received the services?

If the services have been delivered by the associate, DnA will mediate a solution and ensure that for both parties there is a satisfactory outcome.  Although DnA is not the ultimate contract partner, be assured that we will do everything we can to ensure that there is a good solution for all involved parties!

Exchange Policy:

Alternatively, we can offer you an alternative service to cover the needs of your organisation. Besides the solutions we have online, our consulting team is able to offer customised solutions to answer any business question you have. We this simple and ensure quick resolution. 

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