Value Based Selling
Not all problems are worth solving – and not all problems are equally important for a prospect to address –
DNA Associate Frans Coenen shares five best practices that you and your team can use to determine if a prospect’s problems matter.
The ABC rule of Customer Culture
Does your company have a customer first culture? Are your people Involved, empowered and agile? Are you applying the right ABC rule? Not sure, then continue reading!
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